TROUSERS LONDON For MATTHEW WILLIAMSON SS11 February 8, 2011

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Following the global retail success of the H&M menswear line in 2009, and a capsule range of men’s knitwear exclusively for Harrods in 2010, the Matthew Williamson brand this season has launched it’s first full line of menswear. The denim part of this debut collection has been exclusively designed and produced by premium jeanswear label Trousers London.

”Matthew has been a friend of the brand for a number of years, wearing his TL jeans to many red carpet events and even for a visit to 10 Downing St, so we were flattered when he asked us to be part of this exciting next step for the MW brand” A.N.

The SS11 range is made up of 40 styles for a complete summer wardrobe. With a rich womenswear signature style, the menswear line taps into same DNA: a laid back sense of modern glamour; a bohemian spirit.

Indigo, silver grey, pistachio and blush pink denim jeans (By TL)  provide the perfect summer staples for hand printed t-shirts with hand drawn graphic dragonfly motifs and lightweight cotton pea coats in dove grey, olive and midnight blue. Butter soft napper jackets in black and sunburned tan complete the more casual off-duty look.

Current Stockists are HARRODS (UK), HARVEY NICHOLS (Hong Kong), STYLEBOP (Online), D-MOP (HongKong), BLOOMINGDALES (Dubai), HANKYU (Japan), PRINCESS BLUE (Antwerp)

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PHOTO: Matthew Williamson  www.matthewwilliamson.com;  Detail Photo: Trousers London